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RO = midnight snack.

TOWS- Strategy Recommendations (part 2) (images only).

TOWS- Strategy Recommendations (part 1) (images only)

TOWS- Strategy Evaluation (G4-Blue Horizon Strategic Plan)

TOWS Analysis
Strength- Blue Horizon has a quality services as well as travel tour packages, competitive prices especially in corporate clients and having technological advancement.
Weaknesses- High operating cost is the major weakness of the company.
Opportunities- Fast growing power of internet as communication tools to the customers, large international network and world class natural attractions are the opportunities of Blue Horizons to achieve market growth and generates more market shares.
Threats- Terrorism, price hike, political interference and economic downfall are the threats that Blue Horizon facing and need to cope-up.
Recommended Strategies
    To increase more market share and achieve growth in the market, market penetration and product development strategies may acquire. It includes the advertising expenditures, increasing the publicity effort and offering extensive travel and tour promotion packages. In tourism industry, the companies always seek for product/services development because it is competitive advantage over the rival firm.
SO Strategies
Strength and opportunities is edge of company to increase the market share and market growth.
    a. Develop superior customer service- superior customer service pays great dividends to an organization’s long-term stability and growth. It obtains customer’s satisfaction, happy customer become repeat customer means that competent, well-trained travel agents and staff are needed to handle customer transactions. It also creates loyalty and lessens the cost needed to attract new customers.
    b. Launching new events to increase recognition to the company, it creates more public sound about the company, publicity and awakens tourist’s awareness and brand-recognition.
    c. Tie ups with Department of tourism- government can help the industry to develop more product line and provide better infrastructures’ for services in tourists.
WO Strategies
    Lower the operating cost- company may outsource for the materials and supplies of the company to the other country wherein the price is far cheaper.
ST Strategies
    a. Intensifying the marketing strategies program and promos- the company may offer package travel and tour discounts and promos to attract more tourists.
    b. Develop marketing campaigns for the company it gives good reputation to the company.
WT Strategies
    Develop more flexible new product/services that would accommodate the needs and desire of tourists.
SPACE Matrix Analysis
    In Strategic Position and Action Evaluation (SPACE) Matrix of Blue Horizon is aggressive in the market which means that the company has to use their strength to develop market penetration and product development as the company’s strategies.
    In product development the company may use the market-product focus wherein the company may offer packages in travel and tour which is competitively reasonable at price, affordable packages for long weekends, and annual vacation in the domestic market, convenient and well organized package tour, multiple destination maybe offers, affordable package offering a range of activities like shopping and dining.
BCG Matrix Analysis
    BCG Matrix shows that Blue Horizon generates large amount of cash in customized/specialized tours, worldwide corporate clients, competitive prices, technological advancement and rates/rebates/airlines incentives. The company has a strong relative market shares and high growth rate (STAR). However the company of Blue Horizon was matured in the industry considered that some of offered product/services (airlines reservation, international tours, local tour and travel and airlines ticket) are CASH COW, exhibit a return on assets that is greater than the market growth rate and thus Blue Horizon generates more cash than they consume. Strategy analysis resulted to product development and market penetration.
Internal-External Matrix Analysis
    The average computation of the IFE and EFE matrix, the result shows EFE= 3.74 and IFE= 3.29 is above average and highly respective. The strategies use are product development and market penetration.
GSM Analysis
    Based from the average computation of the Industry Strength (IS) and Competitive Advantage (CA) 4.50 and -1 which are rapid growth and strong competitive position. The strategies should be uses are market development and market penetration.

In matching stage the table shows that the market penetration got the highest score from a matrix which is 5, product development 3 and market development 2. The company of Blue Horizons should have a market penetration as a primary strategy and product development as secondary. The company should focus to the Strategies cited to obtain success in the industry as well as achieving its organizational goal.
VII. Recommendation
A. Primary Strategy (Market Penetration)
    The tragedy happened in Hong Kong tourists in the Philippine affects the tourism industry, this tragedy put down the reputation of the country as well as the travel agencies suffered losses and down fall of industry growth. To recover and maintain the competitive advantages especially in international market, we recommend that the Blue Horizons Travel & Tours, Inc will have a marketing penetration it includes media campaign internationally and locally, use the power of internet to promote the opportunities of the country of having world class natural attractions and destination, advertisement also may do some tourist’s awareness regarding the company’s product/services offered. Launching of new events that would recognize and create sounds to the publicity of the company.

B. Product Development
    We recommend that the Blue Horizons Travel & Tours, Inc will use the strategy in product development. It helps the company to provide wide and flexible product/services. Product development includes the market-product focus wherein the company offers the competitive travel and tour packages for tourists, training centers for tourism industry travel agents and staff should be established in order to upgrade service standards and achieve superior customer service, it may help the company to gain tourist’s satisfaction and customer loyalty. Develop well-organized package tours based on convenient flights to specific cluster areas offering sightseeing, shopping for native branded goods, eating out, and a good range of accommodation, varied accommodation, and also varied choices of convenient sun and fun activities and convenient and well organized adventure activities at natural sites, affordable packages for long weekends and annual vacations in the domestic market, offer multiple destinations and world-class convention and exhibit facilities together with competitively priced flights and hotel accommodations.Major destinations: comprising Cebu/Bohol/Camiguin, Palawan, Manila plus Tagaytay, and Davao as potential major destinations;
“Minor destinations: Vigan/Laoag and Clark/Subic; and “Special interest destinations: Baguio/Banaue, and Boracay.

External Recommendation   
External threats are the interface problems of the company especially when it comes to terrorist attack. In regards to the Hong Kong tragedy in order that the company as well as tourism industry regain the trust of international market (tourists) to travel here in the country, the company may implement the product development and market penetration as strategies it is because the company is to limited especially when it comes to terrorism attack, it is uncontrollable environment, the company may  do some strategies to improve and provide  quality products and services while working for the high level of security and insuring the protection of  tourists, gradually if the tourists satisfied by the company’s performance  and the customer assured the security of them while here in the country for their travel and tour, it may regain the trust and confidence of international market. However emphasizing on superior customer relation, strong communication in the customers creates competitive advantage as customer loyalty.

IX. STRATEGY EVALUATION
End year performance evaluation should be conducted in order to know if the strategies implemented are effective and efficient for the company. Control program and evaluation are parts of organizational evaluation; company should monitor the important aspects of their products/services. Moreover the company evaluates the performance of the employees together with the staff as well as management and process creating the company’s products and services.
    Performance evaluation should be done; it helps the company to know the important information for the improvements, adjustments and revision of their products and services. It provides useful information on how efficient and effective are the company’s process and performance of people within the organization towards to their objectives and goal. If the company satisfies the customer needs and desire, if the implemented strategies generate more income, if the product and services improvements are necessary for the market growth and increase in market share. All potentials outcome as a result of the strategies implemented should be monitor and evaluate to make some necessary adjustment, revision and improvements are necessary. 



Competitive Profile Matrix (CPM)

Basis: Company Profile

Competitive Profile Matrix (CPM) Analysis

            It shows that Blue Horizons has a strong competitive position although that the Rajah Travel Corp. got the highest weighted score. The 3.40 weighted score of Blue Horizons mean that the company is doing well in the industry though it needs a lot of development and improvements to be on top of competitors.


External Factor Evaluation (EFE) Matrix Analysis

            Blue Horizon is performing above average in their external environment. The company is responding for the outstanding way to the existing opportunities and threats need to be addressed more aggressively in such as decreasing operating costs, increase competition especially in international market, provide and develop superior customer service to resort for survival in political interference, terrorism and fluctuations of tourism industry.

            Terrorism results a fluctuation of tourism industry as well as price hike that can cost high operating expenses. This is the largest threat in the company of Blue Horizons.

Internal Factor Matrix Analysis

    Blue Horizons got an above average of 3.29 on the IFE Matrix which means that the company was able to provide quality products and services to its clients while working to their weaknesses to become strength.

V. OBJECTIVES

All potentials outcome as a result of the strategies implemented should be monitor and evaluate to make some necessary adjustment, revision and improvements are needed. 

    To know if the company satisfies the customer needs and desire.
   

    To know if the implemented strategies generate more income.  

    To know if the product and services improvements are necessary for the  market growth and increase in market share.  

     To know if the strategies are sufficient to obtain company’s goal.


 

 

 


B. PORTER’S FRAMEWORK1.    Rivalry with the industry The travel agency segment in the Philippines continues to mirror tight and heavy competitions. As time runs more and more Travel Agencies and innovate their respective services. As in the process of doing this Porter’s Framework, the researchers listed three competitors for Blue Horizon Travel and Tours Inc. They are the Philippine World Travel Inc., Phil scan Travel and Tours Inc.  and Phil explorer Travel Company. These travel agencies offer almost the same services and the competition now will only depend on their performances when it comes to rendering services for their respective clients.2.    Threat to the new entry    For Blue Horizon Travel and Tours Inc. to be productive against its competitors, the said travel agency had to come up with an effective marketing strategy to attract customers by having both inbound and outbound travel divisions and handling all kinds of travel requirements to any destination here in the Philippines including the domestic flights, packaging tours, hotel reservations and more. Blue Horizon Travel and Tours Inc. were voted “Best Travel Agency in the Philippines” in 2008 and 2009 by readers of TTG Asia Magazine.3.    Availability of the Substitute    Some of the new entrants in the travel agency industry are WOW Philippines travel agency and Philippine Holiday. The mentioned travel agencies became very popular with the help of heavy advertisements that helped them to be recognized by the people even before the peak of their career.4.    Bargaining power of the suppliersThe customers of Blue Horizon Travel and Tours Inc. are clearly the person who belong to middle to upper class and consists of tourists/foreigners, government officials, students, professionals such as businessmen and stockholders and children of all ages. Considering the fact that not all people can afford their services’ prices, many people still believe that the price of the Blue Horizon’s services is worth to satisfy their amusement needs and it is very convenient.5.    Bargaining power of the customersThe suppliers and partners of Blue Horizon Travel and Tours Inc. are International Air Transport Association (IATA), Pacific Asia Travel Association (PATA), Philippine Conventions & Visitors Corporation (PCVC), Philippine Travel Agencies Association (PTAA), Philippine Tour Operators Association (PHILTOA), Philippine IATA Agents Travel Association (PIATA), Movement of Incentive Travel Executives (MITE), British Chamber of Commerce of the Philippines, Australia & New Zealand Chamber of Commerce, Makati Tourism Foundation, Cebu Association of Tour Operators (CATO) and Cebu Travel Agencies Association (CTAA).C. MAJOR COMPETITORS1.    Rajah Travel Corporation     Rajah Travel Corporation established in 1972. It has always been a BSP/IATA-approved travel agency that concentrates on international and domestic ticketing and reservations, wholesaling of tour packages and consolidating for airlines, international affiliation with Carlson Wagonlit Travel (CWT). Rajah Travel has been part of the CWT Network since 1995, through which we have optimized our ticketing capability, as well as benefited from the acquisition of several Global and Regional Clients. Rajah Travel Corporation offers unique and affordable tour packages within the Asia Pacific Region, Europe, North and South America.    At present, Rajah Travel is Philippines’ General Sales Agent for Insight Vacations PTE LTD since 1982 and Contiki Tours International, Limited since 1997, two of the largest motor coach operators in Europe. It is also the Preferred Sales Agent for Norwegian Cruise lines, Star Cruises, and Silver sea Cruise lines. It is also a consortium member of various airline programs. Its achievements have been recognized through its existence and received a host of Top Producer Awards from various airlines and international tourism organizations.     Rajah Travel Corporation has a long-standing partnership with embassies and government entities with which it is accredited.EMBASSY ACCREDITATIONS* Embassy of Japan – one of only 5 accredited agencies under Category A* Embassy of the Republic of Singapore – one of only 4 accredited agencies* Embassy of the Federal Republic of Nigeria* Embassy of the People’s Republic of ChinaGOVERNMENT ACCREDITATIONS* Department of Tourism* Department of Foreign Affairs* Bureau of Immigration* National Statistics Office  AwardsRajah Travel Corporation’s achievements have been recognized through its existence and have received a host of Top Producer Awards from various airline and tourism organizations.  Some Top Producer Awards:Air France / KLMCathay PacificCebu PacificNorthwest AirlinesPhilippine AirlinesQantas AirwaysSingapore AirlinesInternational Awards:Voted by readers of Travel Trade Gazette (TTG) and TTG MICE as Best Travel Agency - Philippines for the years 2005, 2006 & 2007Voted by readers of Travel Weekly as Best Travel Agency - Philippines 2007 - First ever recipient of this award.RAJAH TRAVELService: International and domestic travel and tours,ticketing (cruise and airplane), and travel document processingContact Numbers: 5238801-07Address: G/F Glc Building A. Mabini Corner T.M. Kalaw Streets Manila(Sources: http://www.rajahtravel.com/)2.    Travel Guru Inc     The Travel Guru Inc is a fully licensed travel agency located at the heart of business centre in Ortigas Pasig City, Manila, Philippines. Travel Guru Inc provides information and services for tourists to the 7,107 beautiful islands of the Philippines particularly Boracay, Bohol, Cebu, Davao and Palawan (Busuanga, Coron, El Nido and Puerto Princesa). Travel Guru Inc also provide international travel services offer all hotels, car rentals, package tours and air tickets to all destinations worldwide like Alaska, Australia, Brunei, Cambodia, Canada, China, Europe, Hong Kong, India, Indonesia, Japan, Latin America, Macau, Malaysia, Middle East, North America, Russia, Singapore, South America, South Korea, Thailand, United Kingdom and Vietnam.     Established in April 2005 under “TRAVEL GURU VENTURES”, the company initially catered to various contacts’ personal travels both leisure and business. The Travel Guru Inc is equipped with Global Distribution System (GDS) called Amadeus used for reservations of all airline flights/hotels/car rentals. Allows the agency to promptly reply for the availability of flight/car/hotel.SERVICES OFFEREDCAR RENTALDOMESTIC & INTERNATIONAL TICKETSOffer cheap domestic and international air tickets to all destinations worldwide either one-way or roundtrip travel. Take advantage of big discounts by planning vacation ahead. Ticket cost varies on travel dates and length of stay in the destination.HOTEL ACCOMMODATIONThe Travel Guru Inc is equipped with Amadeus, a Global Distribution System (GDS) which enables to book over 80,000 hotels worldwide. TOUR PACKAGESPromotional and year round tour packages for domestic Philippines and worldwide destinations include roundtrip ticket from Manila, roundtrip airport transfers, accommodation at various hotels and daily breakfast. Most packages include city tours. Package tours originating from other destination apart from Manila. Services can be included and deducted according to client requirements.  Cruises, pilgrimage and specialized tours are also offered.TRAVEL INSURANCECompany offers affordable, worldwide-accepted and Schengen-accredited travel and medical insurance that will keep you covered during your trip. Choose from a wide range of Peso, Dollar and Euro Plans.  VISA ASSISTANCEThe Travel Guru Inc offers tourist visa assistance to the following destinations: Australia Canada KoreaSpain(Sources: http://www.thetravelguruinc.com/)3.    FUNTASTIC TRAVEL AND TOURS INC.    Incorporated in 2003 with the main office in Cebu City, Funtastic Travel & Tours is a company owned by the Management. Their expertise which stem up from long years of experience in the industry enable them to have total involvement in all facets of our preparation / delivery and travel arrangements which mean the best rates , current up-to-date itineraries, quick responses o request and fast communication flow. SERVICESWork experience has given the expertise to handle:• Individual and Group Travel for holidays andbusiness• Incentive Travel for both Inbound and Outbounddestinations• Conferences and Meetings in the Philippines, mostparticularly Cebu and its environs• Special Interest Packages for the moresophisticated and demanding clientele• Ticketing and worldwide Hotel Reservations• Transportation Rental• Pass porting• Visa Processing : students, migrants , fiancé(contract) Tel # +63.32.254-9682 | +63.32.254-9682 | +63.32.412-5565 (TF)Room 222 Raintree Mall, General Maxilom Avenue Cebu City Cebu(Sources: http://www.funtastictravel.com/)


B. PORTER’S FRAMEWORK

1.    Rivalry with the industry
 
The travel agency segment in the Philippines continues to mirror tight and heavy competitions. As time runs more and more Travel Agencies and innovate their respective services. As in the process of doing this Porter’s Framework, the researchers listed three competitors for Blue Horizon Travel and Tours Inc. They are the Philippine World Travel Inc., Phil scan Travel and Tours Inc.  and Phil explorer Travel Company. These travel agencies offer almost the same services and the competition now will only depend on their performances when it comes to rendering services for their respective clients.

2.    Threat to the new entry

    For Blue Horizon Travel and Tours Inc. to be productive against its competitors, the said travel agency had to come up with an effective marketing strategy to attract customers by having both inbound and outbound travel divisions and handling all kinds of travel requirements to any destination here in the Philippines including the domestic flights, packaging tours, hotel reservations and more. Blue Horizon Travel and Tours Inc. were voted “Best Travel Agency in the Philippines” in 2008 and 2009 by readers of TTG Asia Magazine.

3.    Availability of the Substitute
   
Some of the new entrants in the travel agency industry are WOW Philippines travel agency and Philippine Holiday. The mentioned travel agencies became very popular with the help of heavy advertisements that helped them to be recognized by the people even before the peak of their career.


4.    Bargaining power of the suppliers

The customers of Blue Horizon Travel and Tours Inc. are clearly the person who belong to middle to upper class and consists of tourists/foreigners, government officials, students, professionals such as businessmen and stockholders and children of all ages. Considering the fact that not all people can afford their services’ prices, many people still believe that the price of the Blue Horizon’s services is worth to satisfy their amusement needs and it is very convenient.

5.    Bargaining power of the customers

The suppliers and partners of Blue Horizon Travel and Tours Inc. are International Air Transport Association (IATA), Pacific Asia Travel Association (PATA), Philippine Conventions & Visitors Corporation (PCVC), Philippine Travel Agencies Association (PTAA), Philippine Tour Operators Association (PHILTOA), Philippine IATA Agents Travel Association (PIATA), Movement of Incentive Travel Executives (MITE), British Chamber of Commerce of the Philippines, Australia & New Zealand Chamber of Commerce, Makati Tourism Foundation, Cebu Association of Tour Operators (CATO) and Cebu Travel Agencies Association (CTAA).


C. MAJOR COMPETITORS

1.    Rajah Travel Corporation

    Rajah Travel Corporation established in 1972. It has always been a BSP/IATA-approved travel agency that concentrates on international and domestic ticketing and reservations, wholesaling of tour packages and consolidating for airlines, international affiliation with Carlson Wagonlit Travel (CWT). Rajah Travel has been part of the CWT Network since 1995, through which we have optimized our ticketing capability, as well as benefited from the acquisition of several Global and Regional Clients. Rajah Travel Corporation offers unique and affordable tour packages within the Asia Pacific Region, Europe, North and South America.
    At present, Rajah Travel is Philippines’ General Sales Agent for Insight Vacations PTE LTD since 1982 and Contiki Tours International, Limited since 1997, two of the largest motor coach operators in Europe. It is also the Preferred Sales Agent for Norwegian Cruise lines, Star Cruises, and Silver sea Cruise lines. It is also a consortium member of various airline programs. Its achievements have been recognized through its existence and received a host of Top Producer Awards from various airlines and international tourism organizations.
    Rajah Travel Corporation has a long-standing partnership with embassies and government entities with which it is accredited.

EMBASSY ACCREDITATIONS
* Embassy of Japan – one of only 5 accredited agencies under Category A
* Embassy of the Republic of Singapore – one of only 4 accredited agencies
* Embassy of the Federal Republic of Nigeria
* Embassy of the People’s Republic of China

GOVERNMENT ACCREDITATIONS
* Department of Tourism
* Department of Foreign Affairs
* Bureau of Immigration
* National Statistics Office 

Awards
Rajah Travel Corporation’s achievements have been recognized through its existence and have received a host of
Top Producer Awards from various airline and tourism organizations.
 
Some Top Producer Awards:
Air France / KLM
Cathay Pacific
Cebu Pacific
Northwest Airlines
Philippine Airlines
Qantas Airways
Singapore Airlines

International Awards:
Voted by readers of Travel Trade Gazette (TTG) and TTG MICE as Best Travel Agency - Philippines for the years 2005, 2006 & 2007
Voted by readers of Travel Weekly as Best Travel Agency - Philippines 2007 - First ever recipient of this award.

RAJAH TRAVEL
Service: International and domestic travel and tours,
ticketing (cruise and airplane), and travel document processing
Contact Numbers: 5238801-07
Address: G/F Glc Building A. Mabini Corner T.M. Kalaw Streets Manila
(Sources: http://www.rajahtravel.com/)


2.    Travel Guru Inc

    The Travel Guru Inc is a fully licensed travel agency located at the heart of business centre in Ortigas Pasig City, Manila, Philippines. Travel Guru Inc provides information and services for tourists to the 7,107 beautiful islands of the Philippines particularly Boracay, Bohol, Cebu, Davao and Palawan (Busuanga, Coron, El Nido and Puerto Princesa). Travel Guru Inc also provide international travel services offer all hotels, car rentals, package tours and air tickets to all destinations worldwide like Alaska, Australia, Brunei, Cambodia, Canada, China, Europe, Hong Kong, India, Indonesia, Japan, Latin America, Macau, Malaysia, Middle East, North America, Russia, Singapore, South America, South Korea, Thailand, United Kingdom and Vietnam.

    Established in April 2005 under “TRAVEL GURU VENTURES”, the company initially catered to various contacts’ personal travels both leisure and business. The Travel Guru Inc is equipped with Global Distribution System (GDS) called Amadeus used for reservations of all airline flights/hotels/car rentals. Allows the agency to promptly reply for the availability of flight/car/hotel.

SERVICES OFFERED

CAR RENTAL

DOMESTIC & INTERNATIONAL TICKETS
Offer cheap domestic and international air tickets to all destinations worldwide either one-way or roundtrip travel. Take advantage of big discounts by planning vacation ahead. Ticket cost varies on travel dates and length of stay in the destination.

HOTEL ACCOMMODATION
The Travel Guru Inc is equipped with Amadeus, a Global Distribution System (GDS) which enables to book over 80,000 hotels worldwide.

TOUR PACKAGES
Promotional and year round tour packages for domestic Philippines and worldwide destinations include roundtrip ticket from Manila, roundtrip airport transfers, accommodation at various hotels and daily breakfast. Most packages include city tours. Package tours originating from other destination apart from Manila. Services can be included and deducted according to client requirements.  Cruises, pilgrimage and specialized tours are also offered.

TRAVEL INSURANCE
Company offers affordable, worldwide-accepted and Schengen-accredited travel and medical insurance that will keep you covered during your trip. Choose from a wide range of Peso, Dollar and Euro Plans. 

VISA ASSISTANCE
The Travel Guru Inc offers tourist visa assistance to the following destinations:
 Australia
 Canada
 Korea
Spain
(Sources: http://www.thetravelguruinc.com/)


3.    FUNTASTIC TRAVEL AND TOURS INC.
    Incorporated in 2003 with the main office in Cebu City, Funtastic Travel & Tours is a company owned by the Management. Their expertise which stem up from long years of experience in the industry enable them to have total involvement in all facets of our preparation / delivery and travel arrangements which mean the best rates , current up-to-date itineraries, quick responses o request and fast communication flow.

SERVICES
Work experience has given the expertise to handle:
• Individual and Group Travel for holidays and
business
• Incentive Travel for both Inbound and Outbound
destinations
• Conferences and Meetings in the Philippines, most
particularly Cebu and its environs
• Special Interest Packages for the more
sophisticated and demanding clientele
• Ticketing and worldwide Hotel Reservations
• Transportation Rental
• Pass porting
• Visa Processing : students, migrants , fiancé
(contract)
Tel # +63.32.254-9682 | +63.32.254-9682 | +63.32.412-5565 (TF)
Room 222 Raintree Mall, General Maxilom Avenue Cebu City Cebu

(Sources: http://www.funtastictravel.com/)

M0531-G4(Blue Horizon Strategic Paper) (part 1)

I. EXECUTIVE SUMMARY 

            The Blue Horizons Travel & Tours, Inc. is an internationally owned and managed travel and tours organization established in 1981. Blue Horizons Travel & Tours, Inc. has two (2) operating divisions; the Inbound Division is the ground handler in the Philippines for some of the biggest tour wholesalers in Europe, the Middle East and Asia. Its services cover sightseeing, packaged tours and roundtrips, domestic air reservations and ticketing, car and coach rentals, multi-lingual tour guides, study tours, congress and conventions and “Inspired Incentives”, a collection of incentive travel programs and events specially designed for corporate winners and top producers while the Outbound Division, which is IATA (International Air Transport Association) accredited, provides comprehensive international travel service to corporate and institutional clients. This comprehensive travel service includes a computerized reservation system, automated ticketing, travel management, itinerary planning, documentation and ground arrangements worldwide for leisure or business travelers. Blue Horizons also owns and manages its own tourist transportation equipment.

            It is apparent that Philippine is facing many problems in the development of its tourism industry. Blue Horizon together of many companies is facing major problems about several crucial issues that government needs to look into immediately to regain the tourist’s trust in the industry.

            We have identified three (3) major competitors of Blue Horizons Travel & Tours, Inc. which are Rajah Travel Corporation , Travel Guru Inc and

            Our recommended strategies for Blue Horizons Travel & Tours, Inc. are market penetration as primary strategy and product development as secondary. Market penetration includes externally, strategic marketing planning and promotion activities are required to improve the company’s public image and expand its international market share, launching new events to increase recognition to the company, and it creates more public sound about the company, publicity and awakens tourist’s awareness and brand-recognition, advertising expenditures, increasing the publicity effort. This strategy helps the company to recognize internationally and locally.

          

Product development includes market-product focus wherein the company may offer packages in travel and tour which is competitively reasonable at price, affordable packages for long weekends, annual vacation in the domestic market, convenient and well organized package tour, multiple destination maybe offers, affordable package offering a range of activities like shopping and dining. Superior customer service because it also creates loyalty and lessen the cost needed to attract new customers and  tie ups with Department of Tourism, government can help the industry to develop more product line and provide better infrastructures for services in tourists.

 

            The Blue Horizons Travel & Tours, Inc. must know the strength and weaknesses of its company to improve and maintain competitive advantages. Based on the result of Competitive Profile Matrix (CPM), Blue Horizons Travel & Tours, Inc. fall behind the Rajah Travel Corporation n and this is due because of lack of advertisement.

 

            According to the SPACE Matrix that the Blue Horizons Travel & Tours, Inc. strong company that has achieved competitive advantages. Develop market penetration and product developments are strategies that suited for the company.

 

            Base on the Internal-External Matrix of Blue Horizons Travel & Tours, Inc. that the company should maintain competitive strengths as well as use the opportunities to resort for survival in threats of the industry. Quadrant I means that the company has a strong and high competitive advantages.

 

            The Boston Consulting Group (BCG) Matrix, the Blue Horizons Travel & Tours, Inc. is in position of “star” because the company remains stable with the market growth and high in market share.

Blue Horizons Travel and Tours Agency - PhilippinesII. COMPANY PROFILE

 

A. Vision and Mission Statement

The mission of Blue Horizons Travel & Tours, Inc. is to be the leading travel and related services company of choice, providing premier services and innovative options to all customers.

We will accomplish this by:

·         Ensuring that we have the best qualified and trained professional staff

·         Expanding market strength through superior service levels

·         Developing business opportunities through unique travel services that meet all business and leisure travel needs

·         Maintaining flexibility to adapt to local and international market trends

·         Establishing our team as the optimum service provider

·         Operating continuously in compliance with applicable industry principles and standards

 

B. Company History

            Blue Horizons Travel & Tours, Inc. is an internationally owned and managed travel and tours organization established in 1981.

Over the years, Blue Horizons Travel & Tours, Inc. has earned a reputation for competence and reliability. Highly trained and motivated team of 90 staff ensures that their clients receive the highest standard of service possible – whether for outbound travel or inbound tours.

Blue Horizons Travel & Tours, Inc. has two (2) operating divisions:

The Inbound Division is the ground handler in the Philippines for some of the biggest tour wholesalers in Europe, the Middle East and Asia. Its services cover sightseeing, packaged tours and roundtrips, domestic air reservations and ticketing, car and coach rentals, multi-lingual tour guides, study tours, congress and conventions and “Inspired Incentives”, a collection of incentive travel programs and events specially designed for corporate winners and top producers.

The Outbound Division, which is IATA (International Air Transport Association) accredited, provides comprehensive international travel service to corporate and institutional clients. This comprehensive travel service includes a computerized reservation system, automated ticketing, travel management, itinerary planning, documentation and ground arrangements worldwide for leisure or business travelers. Blue Horizons also owns and manages its own tourist transportation equipment.

Services & Solutions

The services of Blue Horizons are divided into two divisions: Outbound Division, and Inbound Division. The services offered by these divisions include the following:

Itinerary Planning & Consultation

Experience with Travel Counsellors which can provide an advice to the travellers’ on the best route to their destination, at the most cost-effective rate. They can also provide alternative routes for those who wish to explore other avenues and design itineraries that allow additional cities to be visited – where possible, at no extra cost.

Airline Reservations

 Blue Horizons use the advanced Abacus Space system for their airline reservations. Using this system, highly trained and experienced outbound agents are able to make fast, cost-effective reservations for their clients.

Airline Tickets

 Blue Horizons offers itinerary planning, routing and carrier suggestions, lay over (transit time), recommendations, reservations, reconfirmation (and/or amendments), ticketing, passenger briefing (if required), check-in service of an airport coordinator for groups upon departure and facilitation upon arrival.

Rates/Rebates/Airline Incentive

In the event that other company has contracted rates with any airline which is lower than Blue Horizons Travel & Tours are offering, such favourable rate shall be applied.

Employee Incentive Travel Arrangements

 Blue Horizons provide conceptualization of the overall theme for the tour program, itinerary planning, conceptualization and delivery of themed events, recommendation and sourcing of pillow gifts/giveaways, hotel/transport reservations and ticketing.

International Tours

 Blue Horizons provide clients with a wide variety of options in international tours, including tour packages to Europe, North America, Asia, and the rest of the world.

Local Tours & Travel

 Blue Horizons highly skilled Inbound Division handles all kinds of travel requirements to any destination in the Philippines. This includes domestic flights, package tours, hotel reservations, and more.

Customized/Specialized Tours

For Blue Horizons corporate clients, they can plan business conferences, conventions and meetings. These can be designed to meet specified budgets and frameworks.

International/Local Hotel Reservations

Through international partner of Blue Horizons which is FCm Travel Solutions, they are able to offer outstanding negotiated rates for hotels around the world. For both individual and group travel, a service includes assistance in selection of suitable hotels overseas, reservation/confirmation (and/or protection booking in alternative hotels) pre payment facilities and message relay service when travel is in progress.

International/Local Car Rental Reservations

Transportation and sightseeing requirements at the destinations can likewise be arranged prior to departure. To a limited extent, and in selected countries only, rail, steamer, and boat reservation can be processed as well.

Airport Assistance

 Blue Horizons can provide VIP airport assistance for people arriving at Ninoy Aquino International Airport (NAIA), to ensure smooth and hassle-free arrival in Manila.

Ground Transportation Services

Blue Horizons operates its own fleet of vehicles which can be used for transfers to/from the International and Domestic Airports, client’s hotels, offices or residences.

Insurance

 Documentation department in Blue Horizons can provide travel and baggage insurance upon request, at preferred rates which are negotiated with suppliers.

Travel Information Programs

Blue Horizons offers programs designed to enhance client awareness of travel procedures as well as available products and services. They conduct seminars on reservations & ticketing, including a detailed overview of airline operations. They also produce a personalized newsletter containing information about travel procedures, breaking news and more.

Visas & Other Documentation Processing

Includes a competent review of required support documents in the application and renewal of passports, filing and releasing; visa application, processing and releasing; immigration clearances – entry, exit permits, etc.

 
Blue Horizons has the following trade affiliations:

·         International Air Transport Association (IATA)

·         Pacific Asia Travel Association (PATA)

·         Philippine Conventions & Visitors Corporation (PCVC)

·         Philippine Travel Agencies Association (PTAA)

·         Philippine Tour Operators Association (PHILTOA)

·         Philippine IATA Agents Travel Association (PIATA)

·         Movement of Incentive Travel Executives (MITE)

·         British Chamber of Commerce of the Philippines

·         Australia & New Zealand Chamber of Commerce

·         Makati Tourism Foundation

·         Cebu Association of Tour Operators (CATO)

·         Cebu Travel Agencies Association (CTAA)

 

Blue Horizons Travel & Tours, Inc. Branches

MANILA

Blue Horizons Travel and Tours, Inc.
20th Floor, Trafalgar Plaza,
H.V. Dela Costa Street,
Salcedo Village,
Makati City

Tel: + (63-2) 988-5000
Fax: + (63-2) 988-5001 and 848-3909
Email: info@bluehorizons.travel

CEBU

Blue Horizons Travel and Tours, Inc.
G/F, Zeraus Building,
Gorordo Avenue,
(Beside Equitable PCI Bank)
Cebu City 6000

Tel: + (63-32) 232-8886
Fax: + (63-32) 232-8890
Email: cebu@bluehorizons.travel

BORACAY

Blue Horizons Travel and Tours, Inc.
46-D, D-Mall de Boracay,
Balabag, Boracay Island,
5608 Malay, Aklan

Tel: + (63-36) 288-4901
Fax: + (63-36) 288-4030
Email: boracay@bluehorizons.travel

BOHOL

Bohol Travel and Tours, Inc.
Ideal Cinema Bldg.,
Tagbilaran City,
Bohol

Tel: + (63-38) 411-2984
Fax: +(63-38) 411-3840
Email: bohol@bluehorizons.travel

KALIBO (Partner Office)

Vacanze International, Inc
71-B Castillo Bldg.,
P. Burgos Street,
Kalibo, Aklan

Tel: + (63-36) 268-4098
Fax: + (63-36) 262-5215


Blue Horizons Travel & Tours, Inc. Clients

Inbound (Travel Agency) Clients

Blue Horizons Travel & Tours, Inc. is the ground handler in the Philippines for some of the biggest tour wholesalers and airlines in Europe, the Middle East and Asia. They are also the DMC for many of the top “Dot Com” companies around the world.

For reasons of confidentiality (because they are a behind-the-scenes partner) they cannot disclose the names of our B2B clients.

 

Corporate Clients

Corporate clients include some of the most well known names in global business, from a wide range of industries.

·         ADP Pharma

·         Agility Logistics

·         Airspan Communications

·         ALCON Industries

·         Associated Press

·         Avon Products, Inc.

·         Cadburys

·         Canadian Embassy

·         Cereal Partners

·         CTSI Logistics

·         Cyber-dynamics International

·         Dabur Pharma

·         Duncan Philippines

·         Edward Keller (DKSH)

·         Embassy of Finland

·         Foreign Exchange Association of the Philippines

·         Glaxo Smith Kline

·         Golden Arches Development Corp. (McDonalds)

·         Goodyear Philippines

·         Hewlett Packard

·         Hexal Philippines

·         International School, Manila

·         IST

·         Kumon Philippines

·         Luen Thai

·         Mandarin Oriental

·         Money Market Association of the Philippines

·         Natrapharm

·         Nestle Philippines

·         Nivea Philippines

·         Otsuka Pharmaceutical Company

·         Paperless Trail

·         Philippine House of Representatives

·         Philippine League Against Epilepsy

·         Philippine Neurological Society

·         Republic Cement

·         Schenker Philippines

·         Schering Plough Corp.

·         Sinclair James

·         SITA

·         Software Factory

·         Stroke Society of the Philippines

·         Tate & Lyle

·         The Walt Disney Company

·         UCB Pharma

·         Wartsila Philippines, Inc.

·         Worldwide Fund for Nature

·         Zuellig Pharma

 

Awards

Blue Horizons Travel & Tours, Inc. is proud of their industry awards, because they reflect the dedication and excellence of their people. Some of the more notable ones include:

Hotels and Resorts

·         Top Producers Award, Discovery Shores (2008)

·         Top Ten Producers Award, El Nido Resorts (2008)

·         Ten Year Plaque of Appreciation, Le Soleil de Boracay (1998-2008)

·         Top Producer Award, Best Western Hotels (2008)

·         Top Producer Award, Bellevue Hotel (2008)

·         Top Producer Award, Boracay Regency Beach Resort (2007)

·         Top Producer Award, Patio Pacific (2007)

·         Top Producer Award, Bayview Park Hotel (2007)

·         Top Producer Award, Waling Waling Beach Hotel (2007)

·         Top Producer Award, ASB Condotels (2007)

·         Top Producer Award, Oxford Suites (2007)

·         Top Producers Award, Club Paradise (2007)

·         Top European Agent Award, Fridays Resort Boracay (2007)

·         Top Ten Producers Award, Ridgewood Residences (2007)

·         Valued Client Award, Pearl Farm Beach Resort (2007)

·         Top Producer Award, Holiday Inn Galleria (2006)

·         Top Ten Producers Award, Makati Shangri-la (2006)

·         Top Ten Producers Award, Millenium Plaza (2006)

Airlines

·         Bronze Award, Philippine Airlines (2006)

·         Top Producer Award, South East Asian Airlines (2006)

·         Top Producer Award, Northwest Airlines (2005)

·         Top Agents Award, KLM Airlines (2005)

Government and Travel Trade

·         Best Travel Agent in the Philippines – Travel Trade Gazette (2009)

·         Best Travel Agent in the Philippines – Travel Trade Gazette (2008)

·         Best Travel Agent in the Philippines – Travel Trade Gazette (2004)

·         Kalakbay Hall of Fame (1999)

·         National Tourism Award, Kalakbay (1999)

·         National Tourism Award, Kalakbay (1996)

·         National Tourism Award, Kalakbay (1995)

·         National Tourism Award, Kalakbay (1989)

 
(Sources: www.bluehorizons.travel)

STRAMA GROUP IV (BLUE HORIZON TRAVEL AND TOURS INC. POLICY

STRAMA GROUP IV (BLUE HORIZON TRAVEL AND TOURS INC. POLICY

BLUE HORIZON TRAVEL AND TOURS INC. (Strama- group IV)

M0531

Leader: Kalingo, Arnel Idris

Tech. Person: Lorenzo, Joanne

Treasurer: Zhang Luxin

Secretary: Galindez, Kenneth

Members: Zhang Peng

Zang Zhe

Liu Linan

Caguete, Andri Ferdinand

Pacheco, Darren

Santos, John Rollit

are you?

Inspired by Mr Brown who was inspired by Mercer Machine who inspired a whole lot of bloggers.

You are the boy who spent your school fees on $10 worth of chicken wings thereupon getting a spanking from your mother.
You are the boy who grew up to play games every week with fellow boys.
You are the boy who got a Playstation 2 as an engagement present.
You are the boy who would eat like a boy if you lived alone, living on potato chips and Pepsi.
You are the boy who would like it very much if he didn’t have to grow up.
But you are a boy who is also a guy.

You are that guy that she met at the pre-departure talk, who insulted her baby blue mobile phone in an attempt to get her phone number.
You are the guy that commented on how she stood like a dancer with her feet turned flat out.
You are that guy that apparently dedicated music to her over the radio and staked out the uni just hoping you catched a glimpse of her.
You are the guy that got lucky when you bumped into her at the traffic just outside uni on the first day of school.
You are the guy that repeated her phone number all the way home just in case you forgot it and missed the chance again.
You are the guy that she out ate on your first date.
You are the guy that had to bear all the crap when she couldn’t decide who she liked better, you or some other guy back home.
You are the guy that won her heart by buying her gummi bears and walking her home from ballet in the cold.
You are the guy that she impressed by eating through half a bucket of fried chicken and then sat back and asked what’s for desert.
You are the guy that had to be taught what relationships were and in turn taught her how to work hard in a relationship.
You are the guy that put your thesis on the back burner while she wigged out about her own thesis through the year.
You are the guy who proposed to her on the plane back to Melbourne and made her dizzy.

You are the guy that wanted to wear Bata shoes to the wedding and refused to be put into ill-fitting Kenneth Coles.
You are the one who got up there during your wedding and sang to your bride.
You are the guy that endured the pillows hurled at you in her sleep.
You are the guy who will go out there and look for yak’s milk from Yemen if she ever demanded it.
You are the guy that buys her flowers and burns her cds just to make her smile.
You are the guy that believes, trusts and prays even when she has given up hope.
You are the guy of her dreams and her greatest fear is to live without you.

Who are you? You are that guy and I am that girl.

02/23/2011

Hapee Toothpaste Photoshoot

by jk, cheska, carl and andri @ intramuros.